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For example, the emoji? Is regularly used to highlight a call to action or an important phrase in your post. And if you need some inspiration, Hubspot also shared the most popular emojis on social media? They also shared, in this article, which ones are most likely to Job Function Email Database increase interactions or click-through rate.4 Take advantage of user-generated content Do you have more confidence in what businesses or people say your friends, family, etc.? Probably your kind. Clearly, posts without emojis are less engaging. Why? Because they translate less the emotions that the writer wants to convey. For example, if I write I am very happy, you feel much less my joy than if I had written I am very happy ?. Hubspot was interested in a study on emojis and here are the conclusions that emerge Emojis make your business seem friendlier to users Emojis in a tweet can increase engagement by up to 25.4% Emojis in a Facebook post can increase the number of likes by 57 % and the number of comments by 37%! Obviously, I'm not saying that you are obligated to Job Function Email Database use them to get interactions on your ads.

If you think it's unnecessary from the tone you've always adopted on social media, then don't. Some brands prefer to look more serious. You might be one of them. It is for this reason that companies are eager to share testimonials on their websites, photos of their customers on social networks or to partner with the Job Function Email Database micro-influencer who has just celebrated his 3,000 subscribers on Instagram! They do it because they know you trust them more than what they say. Lidl, for example, featured one of its employees in this ad. Probably to attract new recruits. Whether we like it or not, it makes people react and we see it! I give you quick and easy advice. If you have testimonials, photos taken by your customers, or just recommendations on your Page, find a way to use them! Your ads will immediately be more engaging, but also more persuasive.

More people will click to learn more. 5 Ask ...One of the easiest ways to get engagement with your posts is to Job Function Email Database simply ask for it. Luxury brands, for example, rarely use emojis in their social media communication. A bit like Louis Vuitton ... But you are not Louis Vuitton! You can't write such boring ads and still get engagement ... My advice If you already use them a bit in your publications, feel free to Job Function Email Database use them in your advertisements as well. They will appear more friendly and above all less commercial. No need to put 10, a few are enough as long as it respects the context.